Laois Tourism Strategy
Laois uses a collaborative approach to tourism that enables us to harness the potential of its built and natural heritage to
- become an all year-round tourism destination
- to attract visitors into the heart of Ireland’s story through quality authentic Irish heritage and outdoor activity experiences
- to grow tourism visitor numbers and value of tourism through the enhancement of the Laois tourism product and service base supported by the structures that contribute to the strategic development of the tourism sector
Check out our Tourism Strategy document in the download link directly below.
Marketing
Local authorities may develop and manage websites to promote their areas as great places to live, work, visit, invest and study.
Tourism information and advice
Laois County Council, together with Fáilte Ireland and Tourism Ireland, may provide information and advice to tourists on locations, opening hours, pricing and directions to local attractions.
Tourism development initiatives
Laois County Council, together with Fáilte Ireland, may provide financial support to business and community groups to support events and festivals in culture, food, sports and activity based tourism to attract visitors.
Tourism promotion
Laois County Council together with Fáilte Ireland and Tourism Ireland, may promote tourism by marketing the local area and its attractions to prospective tourists and tourism operators.
County Laois is located within the ‘Ireland’s Ancient East’ (IAE) brand. Laois County Council has a direct and indirect role in delivering tourism related developments.
Objectives of Laois County Council
- Tourism leadership and partnership
- Increased Visitor Numbers
- Increase Tourism Spend
- Increased Tourism Employment
- Market presence and position
- Enhanced tourism product base
Festival and event grants
Laois County Council, together with Fáilte Ireland, may provide financial support to community groups to support events and festivals in culture, food, sports and activity based tourism to attract visitors.
Festivals and events are a key contributor to the economy for various reasons. Firstly, they generate significant revenue for local businesses, including hotels, restaurants, bars, and retail shops. During these events, visitors come to the host community, which creates jobs and stimulates economic growth. Secondly, festivals and events attract tourists both domestically and internationally, which can lead to increased tourism and further economic benefits. Additionally, they provide a platform for businesses and organisations to promote their products and services to a wider audience, thereby building brand awareness and loyalty that translates into increased sales and market share.
Furthermore, festivals and events contribute to the social and cultural fabric of a community. They bring people together, encourage community engagement, and provide opportunities for cultural exchange and education. Festivals and events also have a legacy impact, leaving a lasting impact on the host community both economically and socially. They can lead to new business ventures and create a sense of pride and identity among residents.
Further information
For further information please contact Ms. Elaine Moore, Administrative Officer, Laois County Council, Áras an Chontae, Portlaoise, Co. Laois by emailing emoore@laoiscoco.ie or phone 057 866 4218