Dreambig stands out as an ecosystem-driven approach to addressing talent attraction in the manufacturing sector. By fostering collaboration between industry, local government, educators, and the community, it enables young people to explore, engage with, and access the vast manufacturing opportunities available right on their doorstep.
“Dreambig connects students directly with the Midlands manufacturing ecosystem through immersive experiences,” said Caitríona Mordan, ATIM Cluster Manager. “By bringing them into real-world environments — locally based companies, Technological University of the Shannon (TUS), and Irish Manufacturing Research — we inspire them to see manufacturing as a high-tech, innovative career path they can pursue close to home.”
Hands-on Learning in Laois
From 11th–15th November, 24 Transition Year and 5th Year students from nine secondary schools in Laois participated in the programme. The week featured company visits to ATIM Cluster members CJ Sheeran, Midland Steel, and Kirby Group, where students gained first-hand insights into shopfloor operations and the various career pathways within manufacturing.
They also engaged in interactive workshops led by outreach partners, focusing on Digitalisation, Robotics, Engineering, Advanced Manufacturing, and Materials (DREAM). These hands-on sessions showcased cutting-edge technology and the vast potential of careers in high-tech industries.
Reflecting on the Laois experience, Antoinette Brennan, IT Broadband Officer and active Dreambig contributor, shared: “Working with the schools in Laois was incredibly rewarding. Seeing the students’ enthusiasm grow as they visited companies and participated in workshops reinforced the importance of connecting education and industry. Programmes like Dreambig give young people the tools and confidence to explore high-tech careers right here in their community.”
Inspiring Futures in the Midlands
For the students, the experience was eye-opening. One participant remarked: “I had no idea there were so many amazing companies right here in the Midlands. Dreambig was an outstanding opportunity to see cutting-edge manufacturing up close. I feel inspired to know that you don’t need to go far to dream big — the opportunities are right here.”
The importance of cultivating a skilled workforce was underscored at the programme’s closing event by Minister Peter Burke. “For Ireland’s manufacturing base to remain competitive on a global scale, especially here in the Midlands, we need to invest in the skillsets of young people,” said Minister Burke. “The Dreambig programme, led by the ATIM Cluster, is a fantastic example of how industry, government, and education can work together to create impactful learning experiences. This programme ensures our youth have the resources and exposure needed to build a strong foundation in manufacturing and technology, securing a future for both themselves and our local industry.”
Collaboration Driving Success
The programme also resonated with industry partners. Ashleigh Doyle, who hosted students at her company, shared: “It was inspiring to see how engaged the students were. They came with open minds and left with new perspectives on what a career in manufacturing could look like. Our team enjoyed showcasing the latest technologies we work with daily, and it’s exciting to think that some of these young people could be our future innovators.”
A Model for Growth
Dreambig demonstrates the power of collaboration, positioning the Midlands as a hub for talent and innovation. Through the leadership of the ATIM Cluster, this initiative is a model for attracting young talent to the manufacturing sector while ensuring that companies remain competitive and the region continues to prosper.
With programmes like Dreambig, the Midlands is not just inspiring young people to dream big— it’s giving them the opportunity to achieve those dreams close to home.
